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Word of Mouth

From Brad Stone’s article in the New York Times, looking at how marketers are trying to overcome ad saturation and inject messages into the conversations people are having on their social networks: “We...

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Trust in newspapers hits all-time low

Short post tonight. A recent Gallup poll shows that, once again, fewer people than ever measured before have a high level of trust in newspapers. A total of 23 percent of Americans polled said they had...

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